Category Archives: story telling

Loss, magic, art, and wonder: 17 books I read in 2022

I’m taking a few days’ break from reading anything new to reflect on what I read last year. I want to reconsider what I liked most about some books I loved and a few others I found promising, but unsatisfying. In these two groups, I’m listing them alphabetically by authors’ last names. I don’t separate so-called fiction from non-fiction; the difference between the two categories is very questionable and some of the books I mention below break such conceptual walls very nicely.

Admired, cherished, enjoyed

You should read these books because they’re awesome and open windows in your head. I picked them from my 2022 reading record at a certain moment. The selection might look different on another day, but I’m sure most of these would find themselves here again. Almost each of these books had passages that I didn’t care for or didn’t quite understand. I know I’ll read a few of them again and may get more out of them. I’m grateful to these authors for holding my cluttered, frizzling attention for hundreds of pages and telling me things I wouldn’t have imagined and seen without their help.

Bettina Alberti: Seelische Trümmer

[Read in German; I can’t find any evidence of an English-language edition, but the title would translate as something like “Psychological Ruins.”]

When I grew up in Germany in the 1950s and 1960s, it was just about impossible to get adults to talk about what they had suffered and done during the Nazi regime, the war, and the displacements that came afterwards. You heard incomplete parts of much larger stories, flawed personal judgments, and downright lies. It was enough to understand that you were probably impacted by the experiences of your parents and grandparents, and most of us struggled with this individually. It took many years for society to understand and reveal to itself how people in my generation formed their minds and made their choices in response to their upbringing. The notion of a “fatherless society” emerged quite early, but only went so far. Focusing on the lives of people in the Federal Republic of Germany, Alberti reviews the collective trauma and explains how it was passed down to me and my peers. She offers excerpts from many interviews where people share their stories; I found those especially helpful and illuminating. The book could be painful or else, offer empty hope. It does neither and is a joy to read.

The final sections of Seelische Trümmer touch on what it was like growing up in the separate state of the German Democratic Republic and as the child of Allied military men and German women. These topics deserve more exploration and history writing, particularly when it comes to the experience of “biracial” children. Work is in progress to expose the fates and challenges of Black young people in a racist, white society, and I hope it gathers momentum and visibility.

Quan Barry: When I’m Gone Look for me In the East

What this book has in common with Brenda Lozano’s Brujas, mentioned below, is that one of the protagonists renounces a traditional calling and invents a life of his own. In this book, that person is Mun, who had been identified as the incarnation of a spiritually evolved person in the Mongolian Buddhist tradition. Mun leaves the monastery where he lives and no longer follows Buddhist practice in a conventional manner. However, his twin brother Chuluun, also ordained as a monk and still following that path, needs to rely on Mun to locate, identify, and confirm the incarnation of a renowned spiritual master in a young child. The brothers are closely attuned to each other in a nigh-telepathic connection, but bring different perspectives to life. We follow their unpredictable, expanding journey through vast landscapes and barely penetrable cultures, sharing their wonder and openness to mysterious awareness.

When I’m Gone is an exciting, enjoyable story that helps you get a taste of freedom and trust in the world’s infinitude of experiences and possibilities. In the process, you learn about Mongolian and Buddhist histories and cultures, as well as the ancient, almost inaccessible homeland of the Mongolian empire.

Lily Brooks-Dalton: The Light Pirate

I don’t remember how I found this book or why I decided to buy it in spite of all the warning signs. Maybe I read a helpful review at Los Angeles Review of Books or elsewhere. The Light Pirate was the one book that made me cry this year. A scene with a young man and his father surprised me and offered great emotional intensity in less than a page, and it alone would have been worth the time and cost. This novel achieves strong impact from difficult, circumscribed settings where the characters’ choices and possibilities seem ever more curtailed. Sometimes that makes it read a little like a play by Sartre or Camus. We accompany a child through her process of growing up and discovering what’s still possible, with the guidance of a resourceful older woman who has long prepared for the collapse of civil society during the climate catastrophe. Love is possible, and so is resilience, and both give rise to cautious hope.

A touch of magical realism is mercifully understated and didn’t send me running. Also, this book isn’t your standard coming-of-age yarn, accompanied by flooding. The fascinating, complete personalities and realistically hard situations in which people must adapt and evolve made this story a standout for me.

Jai Chakrabarti: A Play for the End of the World

In the Warsaw ghetto, the educator Janusz Korczak and the children in his care performed a version of a play written a few decades earlier by Rabindranath Tagore. Korczak’s idea might have been to help the children bear their fate and remain strong and unbowed, no matter what was going to happen to them. A young man working with Korczak and a younger boy escape their murder in a Nazi concentration camp and, separately, make their way to New York. People in Bengal preparing a performance of the Tagore play connect with the older man, who travels to India and dies there. The novel’s protagonist is the younger survivor, who retraces his friend’s steps and becomes briefly involved with the same group of political activists. We also see how he reaches his limits as he attempts to build a relationship with a woman and hope that, in spite of everything, he may not just get by, but thrive.

I always felt that Tagore, who had so much insight and creativity to offer, is unjustly forgotten and underrated today, when only small portions of his work are available in musty-sounding, antiquated translations, and that Korczak should be somebody everyone knows about. Chakrabarti weaves his story hanging off their shoulders, so to speak, so you can approach them and engage. The artfulness in presenting the main characters, the shifting locales across continents, and several wonderful smaller figures made me want to stand up and give this book a long standing ovation.

Martin Gregor-Dellin: Richard Wagner: Sein Leben, sein Werk, sein Jahrhundert

[Read in German; translated as “Richard Wagner: His Life, His Work, His century.”]

I was reconsidering Richard Wagner and listened to some of his work as presented in excellent, semi-staged performances by Opera North in Leeds, free on YouTube. I had enjoyed Gregor-Dellin’s empathetic biography of the underrated, genial Heinrich Schütz, so I confidently ordered this one. It turned out to be one of the best things I ever read. You learn about Wagner and the people in his world as complex, fascinating individuals, rooted in their cultures and histories. Wagner’s antisemitism and egocentricity can make him hard to digest, some of his operas practically beg for parody and ridicule, and his life story is painful and improbable. But he could also be funny, courageous, and wise, and his music, to my ears, is often powerful, gorgeous, and extremely well-made. Gregor-Dellin presents as complete a portrait of the artist as a written work possibly can. He folds in vignettes and biographical sections about Berlioz, Brahms, Liszt, and other composers, and also paints lively, individualized portraits of the artists who first brought Wagner’s music dramas into the world, as well as the supporters and fellow travelers who helped the artist, learned from him, or clashed with him.

The book is from 1980 and still reads fresh. I can easily imagine somebody completely unfamiliar with Wagner reading and enjoying it as a novel that brings the 19th century to brilliant life.

Jennifer Haigh: Mercy Street

It seems absurd to say that a novel around women’s healthcare services and abortion issues was fun to read, but this book definitely was. You accompany a care counselor through her days at work in a Boston clinic and see what her life is like. You meet several lost souls who are connected to her, cross paths with her, or try to destroy her work. You know where the author’s sympathies lie, but her empathy is limitless—all characters in this book are believable, fully developed figures, not message-bearing clichés. The book’s drama is quiet and unforgiving. It doesn’t get resolved, but goes on day after day. If the worst doesn’t happen because an accident gets in the way of an attack on the clinic, there’s no happy ending, either. The work just has to continue, because the cost of the services being disrupted or not available anymore would be incredibly high. You, reader, probably know this, but it’s different if you see the women who come to the clinic and depend on it. You broaden your perspective and acquire some of the author’s empathy.

I usually shy away from books that are hyperbolically praised and featured in best-of lists and the like. Luckily, I wasn’t aware of the buzz around Mercy Street when I read it.

Linda Hirshman: The Color of Abolition

In his autobiographies, Frederick Douglass talks about his relationships with William Lloyd Garrison and Maria Weston Chapman, and the fabulous biography Frederick Douglass: Prophet of Freedom by David Blight also discusses them. Linda Hirshman focuses more closely on the interactions and shared histories of these three. While the accomplishments of Douglass and Garrison, their collaboration, and their eventual rift are well known, Weston Chapman has been mostly overlooked. However, she was hugely successful in raising funds and building momentum for the cause of abolition; this book goes a long way toward giving her due consideration as an agent of history.

Back then, maybe even his closest friends and allies didn’t always understand the unique genius and power of Frederick Douglass. We get to watch and listen as both Garrison and Weston Chapman attempt and fail to make him fit into their ideas of a freed former slave and how best to combat slavery. They traverse a range of negative emotions and painful attachments before they come to a kind of acceptance and can engage in a more mature collaboration.

The Color of Abolition demonstrates that brave, smart, flawed people who seem to be in disagreement or even stall each other can still influence events and achieve incredible outcomes. In so far, the book might inspire realistic hope. The writing is never less than engaging and lively; the sourcing of quotes and facts is impeccable.

Ernst Theodor Amadeus Hoffmann: Die Serapionsbrüder

[Read in German; translated as “The Serapion Brethren” in several hard-to-find, multi-volume editions.]

This is a huge collection that includes some of Hoffmann’s most exciting, well-known, and strangest writing. What made this more than a fabulous compendium for me were the framing conversations among the friends who read the stories to each other. They ruthlessly criticize pages you just enjoyed, point out the merits of some hard-to-follow and painful episodes, question the motivations of writers and their characters, and make you think about why and how you read what you read. You, the reader, receive some help in taking yourself and your literature less seriously than you might be used to. You also get to wonder and think about illusion and reality and how they’re different.

Brenda Lozano: Brujas

[Read in Spanish; translated as “Witches.”]

A more conventional novel would make a lot more noise about the muxe featured here. In the Zapotec culture of Oaxaca, Mexico, muxes are people who are born male but eventually grow toward more female-like personalities and preferences. They dress like women and use female names, but are really a gender of their own. Paloma, the muxe in Brujas, learned about indigenous traditions of healing and insight in her earlier life as Gaspar, but largely removes herself from these practices. A little like Mun in When I’m Gone Look for me In the East, featured above, Paloma wants to live a more ordinary life and have sexual relationships that suit her. However, she passed on her knowledge to Feliciana, who narrates her own life and insights. Feliciana shares her story with Zoé, a journalist who pursues her inquiries after Paloma’s murder. In alternating chapters, we follow Zoé’s life journey and that of her daring, unconventional sister.

Brujas is quietly, benignly unsettling. Most events may be quiet and undramatic, but you never quite know what to expect, where the magic is, and why. I know I will read this book again, because I probably missed nuances and connections the first time around.

Nina McLaughlin: Wake, Siren

Ovid’s Metamorphoses can be enjoyable to read and offer many beautiful, seductive legends and myths, but the relentless rape, domination, and cruel treatment of women can completely ruin the experience. Nina McLaughlin helps right the balance by giving many of them their own voices, personalities, motivations, and interests. They emerge as powerful, fascinating, sometimes fearsome characters who are more complex and nuanced than many of the gods and heroic figures in Ovid’s spotlight. McLaughlin doesn’t uproot them from their world and refrains from turning cruel, dark stories into glad tidings, but they gain interest and dimension.

You can’t simply accept the world as handed to you by the great writers and thinkers, you have to get creative on your behalf and invent what you need to exist. That’s what many of the fearless women in Wake, Siren do, no matter what consequences they face. It’s also what we readers need to be ready for if we don’t want to live second-hand lives.

Rebecca Solnit: Orwell’s Roses

Christopher Hitchens and others have made a strong case for the relevance of Orwell’s work in our time. His essay “Politics and the English Language” is deservedly famous, some others are at least as good, and “1984” is ubiquitous. But there’s much of Orwell that’s overlooked and almost forgotten, and Rebecca Solnit helps us understand and appreciate him also as a gardener, father, builder. Orwell’s insight and experience could easily have led him into despair and resignation. But he never gave up, never turned dark and cynical, never lost hope. George Orwell and uncompromising, resilient, lovable people like him are who we need today as our natural environment is in danger of collapsing and powerful forces in politics are hellbent on turning back the clock.

Similar to other writings by Solnit, this one is a thoughtful, unhurried journey where you can take your time to think and make discoveries at your pace. Without being naïve or simplistic, Solnit makes it possible for readers to delve into Orwell’s world and thought on their way to healing and gathering their strength.

Worthy disappointments

These are all very fine books worth many readers’ time and attention. But, mostly for reasons of my own limited experience and patience, I found them dull, silly, and underdeveloped. It’s certainly possible that I misunderstood and missed things, and that these writings would read differently if I were to revisit them.

Adriana Barton: Wired for Music

I could relate to the author’s struggles with the unhealthy discipline of studying an instrument (the cello, which I also played) and her sense of the stilted backwardness of much of the classical-music culture. But I thought both her criticisms and the descriptions of her exposure to other musical traditions were superficial and patronizing. The best part of this book came in the end notes, where she identifies interesting research and reflection.

Peter Brook: Seduced by Story

Based on the author’s introduction and reviews I saw, I thought this book was going to discuss how naïve and crude story-telling helps businesses, politicians, and organizations manipulate people. Instead, it touched on those concepts just very lightly and then went into a discussion of narrative strategies and authors that I didn’t find interesting at all. It seemed like an associative rumination on literature on a conservative reader’s Sunday morning in 1951.

Lily Brooks-Dalton: Good Morning, Midnight

I was enthused by the author’s The Light Pirate (see above) and wanted to see what her previous novel was like. It was tedious and felt extremely long and rote. In alternating chapters you read about a mission returning from Saturn and about a scientist who decides to stay in the arctic after his research station is abandoned and all other participants evacuate. A never-unwrapped catastrophe has silenced the human world. The old man in the arctic and a woman on the craft returning to Earth briefly make contact, then lose touch. The reader likely figures out their relationship early on, but probably won’t anticipate that exactly nothing happens and that the book’s minimal events will continue to go and on at a glacial pace until they suddenly trickle to a stop.

I didn’t see the film based on this book.

Fyodor Mikhailovich Dostoyevsky: Crime and Punishment

I read this novel a few times over the decades, first in German, then in English translations. I remember a time when I was broke and could barely stand the intense descriptions of the protagonist’s poverty and despair. But this time, I thought Crime and Punishment was mostly silly. People have convenient brain fevers, women faint, certain ideas are regurgitated over and over, and any number of high-pathos, risible events collide. A couple of intriguing second-tier figures were the leading lights for me this time around. Through them, it becomes possible to ask questions about justice, crime, guilt, and reality. Somebody should give them their own treatments in long-form writing.

When I read this novel, I also felt that maybe the translations by Larissa Volokhonsky and Richard Pevear, which used to sound so lively and authentic, are showing their limits, or maybe they’re aging and revealing certain foibles and preferences that might be in the way of the authentic text. Maybe it’s time for a younger generation of translators to try their skills with Dostoyevsky and other Russian writers.

David Graeber and David Wengrow: The Dawn of Everything

I love the idea that our understanding and teaching of history is beholden to the status quo of the power relationships in our societies. We don’t see and explore histories and societies that weren’t built on power and domination, or at least not exclusively. The authors make a strong case for alternate, more benign visions of history, and their chapters about Teotihuacan and other locales and their societies are illuminating and enjoyable. However, the book also comes with gigantic amounts of circular reasoning, regurgitating, and belaboring that I found exhausting. It made me wish for an editor who could have cut all the needless material. The in-your-face, we’re-so-smart, we’re-so-different writing style grates and doesn’t make reading easier. I never figured out what the hyperbolic title relates to, if anything. The Dawn of Everything is still worthwhile if you ruthless skip chapters once you get the authors’ main points and read just the ones you find interesting.

Hervé le Tellier: L’Anomalie

[Read in French; translated as “The Anomaly.”]

A most intriguing idea: what happens when the same flight, with the same passengers and crew, arrives at its destination a second time? This would have been perfect as a novella or short story. But the episodes around individual travelers feel drawn out and the questioning thought behind the surface events soon trickles away and vanishes as the story gets in the way of the author’s ideas.

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How to write badly (6): Creating a terrible case study

Back in June 2012, I started an informal series of blog posts about the skill of writing badly. Given all the effort so many writers invest in ensuring a dismal outcome, it is unfortunate that there is only very little helpful guidance available to them. Most of the resources available single-mindedly and with a degree of thoughtlessness focus on making writing better. Two comments: They work as well as the bumper stickers that advocate for “Free Tibet” or other good causes. Also, very few people want that. Evidence shows that far more writers have an interest in truly awful results and would benefit from practical support in achieving them, especially in the fields of corporate and technology writing.

Take the time to prepare and don't shy away from using all your bad ideas on one project. There will be more where they came from.

Take the time to prepare and don’t shy away from using all your bad ideas on one project. There will be more where they came from.

It might be helpful to treat some typical output formats more thoroughly. Consider the business case study (as opposed to the medically flavored alternate, which has its own opportunities for badness). Go ahead and skip the rest of this paragraph if you’re familiar with the darn things. Companies spend many millions to produce case studies. Most often they are the result of a writer’s intuitive misapplication, although there is also a burgeoning video channel for them. For the most part, a case study is intended to impress upon readers that real customers use a company’s products or services to their advantage. Project managers and writers work hard to identify and interview willing customers, shepherd them through an interview, obtain approval for the drafts, publish them online, print them on paper if their budgets are too large, and try to keep them alive before they become obsolete. Case study writers often obsess over representing the authentic voice of the customer and truthfully portraying how a service or product helps a company achieve something worthwhile.

As regards infernal writing, the case study industry is generally in fine shape. Many of the stories companies publish—usually expensive and requiring lots of effort—are terrible. They sound alike and canned, are not convincing, show redundant repetitiveness, and insult readers by patronizing them. Many writers, however, are not aware of the many worst practices available to them, which needlessly restricts their effectiveness. Here are some tips and tricks you might want to try.

Misdirection. Many writers send their respondents a list of questions or even a full-fledged questionnaire to prepare for the interview. To make sure the interview does not become overly productive, let them have the questions beforehand. But don’t mention them in the conversation. Ask your respondents about other topics and hope they did not prepare for them.

Stuffing. Boring the reader to tears gets you well on the way to abysmal awfulness. Good for you that case studies offer lots of opportunities to do just that. Many case study writers already know that blatantly bland statements about industries and markets are very effective. “Like many businesses in its industry, XYZ Company found it needed to grow through change in order not to lose customers and market share.” You can get much worse by discussing the people you interview and quote. Nobody cares where they went to school, which degrees they have, what organizations they belong to, how old they are, what they wear, where they worked before, and whether they like Zinfandel better than Zappa. As the born bad storyteller you are, you can make use of all that padding. If you’re really clever, you sneak it under a section heading that promises more relevant content, and readers won’t even know what happened to them as they pass out.

Aggressive foreshadowing. In an early part of the story, you talk about issues and challenges the company faced. Later, you repeat the same content, but now you modify the statements to say that they achieved or resolved these things with your client’s product or service. If you stay as close as you can to the original description, nobody will believe a word, because they know you’re tailoring your facts. Perfect!

Uninteresting and unhelpful quotes. When you quote people, try not to make them sound too real or specific, because that would add credibility and interest to the case study. You can go over the top in at least a couple of ways, by including overly enthusiastic as well as negatively trending statements.

Too positive assertions are annoying to read, make company and customer look silly, and prompt readers to groan. So use them. Some customers have natural talent for this. All you have to do is make their words sound a little more pretentious. If, “The new accounting software helps us avoid errors and stops us from losing money, which means we won’t go bankrupt,” is too mild, tart it up: “At the end of the day, our magnificent new accounting solution enables the company’s strategic viability for the long term by facilitating comprehensive error prevention and eliminating the dramatic losses we experienced in the past. People simply love working with this product.”

If you feel like adding a dash of sobriety to such excessive enthusing, you get bonus points for having quoted parties insinuate that the product or service wasn’t all that. “We believe the product helped us become more effective in our customer outreach, although we were not able to measure any results,” is not bad. Something like, “We gave the service a try and it delivered well for a while, but then our needs changed and we dropped it,” also has its attractions. If you are more of a risk-taker, try to incorporate some outright negativity. “The cost of the software was quite high, and some people never got the hang of it, but it gave us much of what we looked for.” Or: “The asset maintenance service was often prompt, but we still had a few unexpected breakdowns.”

Badmouthing competitors. Few things ruin a company’s and its customer’s standing and credibility faster than a complete misstatement regarding a competing offering. If the customer discusses a leading financial software product and you can get away with a quote to the tune of, “We considered [name of competitor product, but found it couldn’t do many of the complex calculations we need,” that’s golden.

Frivolous descriptions. If you want to beef up the word count and make the story a little less interesting, you can always describe random details of the product or service the customer used. It helps make things worse if they are not in any obvious relationship to the customer’s issues or achievements. If a software or hardware product was deployed, you can create some additional confusion around the process, how long it took, and how well users took to the new tools.

Horrendous results. Some good customers spend their budget on an expensive product or service and cannot point out that anything meaningful has changed. These case studies practically write themselves. However, most companies accomplish something or other. You may need to get creative here, because this might be the most interesting and convincing part of your story. What works well to achieve a bad outcome is if you can highlight minor achievements, such as small savings of time or money. “We save a couple of hours every quarter using this product,” will do nicely, for example. Also, try to direct attention toward irritating, irrelevant aspects of the story. “The outsource IT service employees wear elegant, branded shirts, which helps identify them to employees, and they have created mostly positive relationships with our people,” is reasonably bad. If you cannot get around pointing out significant improvements, you should try to temper them. “We achieved 100% return on investment in six months, although not everybody agrees with that—some people always resist change,” shows the right touch. “We found many new efficiencies in our processes, although many of those were well underway before we got [product]”: nice job. If the customer did not need certain employees anymore because of the fabulous new efficiencies, don’t worry about “reassigning resources” or the like. The case study will be much worse if you simply say people were fired.

If you follow all or most of these simple worst practices, your customer success stories will always be bad enough to infuriate readers. Promise!

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First page in my current fiction project: Foreword by the narrator’s daughter

This is the first page in my current fiction project. I’ll finish drafting, rewrites, and corrections sometime close to the end of the year. Some details will change, but this Foreword (graciously provided by my protagonist’s daughter) will probably be the same.

Foreword

My father, Martin Lindeman, vanished a few weeks after the Great Disruption. He more than once mentioned that he had played a role in bringing the Disruption about and that his life was in danger. I found this manuscript on his laptop when, with the help of a friend, I was finally able to access the files on it. My mother, Simona Butacu, his former wife, never agreed to let these writings become public; that’s why I had to wait until after her death to bring them to light. The text I’m handing to publication is exactly as my father left it. I only corrected obvious errors in spelling and punctuation, of which there were very few. I believe that his words can help shed a small, personal light on the time of the Disruption and an unusual, oddly composed personality. I understand that my father is a revered figure in the Emerald Religion, and some of the Speaker’s followers may be very interested in his own words. Against all probability, I pray that, wherever and whatever he is, he may see and bless my effort in bringing the manuscript to print. Dad, I love you and have not given up hope for your return in whichever form you choose to take.

As I read through these occasionally disjointed pages, I realized I didn’t know much about my father. I had never heard about his youth or the murder he supposedly committed when he was thirteen. He never spoke about his life before he and my mother met. I experienced him as a quiet, but restless man who never revealed anything of his inner life. Sometimes I and mother belittled him for that, I’m sorry to say. Given the odd jumps among disparate realities he writes about, it is possible that my father suffered from an undiagnosed mental or other illness, but he certainly never gave any signs of anything worse than boredom. People who met him often had the impression he was shallow and superficial, and I always said he was just really uncomplicated. I understand there was much more to him, but what exactly, I leave to you to judge.

I am painfully aware that my own role in my father’s life was not that of a loving daughter. For many years, I did not respect him, had no interest in his experiences and views, and avoided contact. As you will see, I was instrumental in the ruin of my parents’ marriage. I’m surprised and saddened when I grasp, even in his guarded descriptions, a tenderness and caring regarding myself that I do not deserve. I am thankful to my father as a stranger; maybe in another life, I will have a chance to begin again and have a different relationship.

In particular, I wish to express my unceasing gratitude to Martin Lindeman for having introduced me to the love of my life.

May Eternal Light shine on his path forever and ever.

Roxana Morley Lindeman, Executor

Olympia, Washington, April 2029

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Grinning Idiot at the edge of disaster

Have you seen him? He stands by and watches, often with an eyebrow raised and the hint of a smile, when horrible things happen to other people. I’ve come across him way too many times.

When I went to school in Germany, violence and bullying were pervasive. Until I grew out of it, I was an obese child and mercilessly bullied for it. Grinning Idiot always stood around when people were beaten or otherwise abused. He never said anything, never participated, and never lifted a finger to stop what was going on.

When we students demonstrated against the Vietnam War or marched for other political causes, Grinning Idiot could be right there with us, as if we had dragged him along. Or, he stood on the sidewalk, watching. He didn’t start smiling until the police started arresting people. But then he hung around until it was all over and the vans hauled folks off to the precinct.

Later in life, I was sometimes in workplaces where groups of people were laid off at the same time. Grinning Idiot sat around doing work or screwing off, trying to figure out who would remain. He never showed any empathy for people who were let go and didn’t have any critical or other comments to share. When it was time for lunch, he ate.

Grinning Idiot can hide in a large crowd, finding comfortable anonymity…

I’ve seen Grinning Idiot many times in pictures and news footage. He stands around when the Nazis beat up on Jews, communists, gays, and other trouble-makers, for example. Never takes part unless forced, never helps anybody. Just watches and smiles a little. He seems to love watching people being loaded into railway cars—that’s when he shows up in a crowd, feeling safe because it wasn’t his turn. Of course, for him a crowd to disappear in can be as small as three or four people.

Which reminds me, have you seen photographs of lynchings in the United States? There are the perpetrators, who often stand and laugh proudly next to a dead black man, hanged or beaten to death on the ground. Grinning Idiot is right there, just a little off-center, often looking slightly away from the camera’s eye, with his little smirk.

In groups of friends at dinner, a party, or some other event, Grinning Idiot never provokes a conflict or disagreement, but doesn’t mind when somebody else does. He keeps quiet and watches what other people do. As soon as he has figured out who is on the winning side in an argument, he nudges over there to share that person’s shadow.

Do you know who I’m talking about?

…or in a smaller gathering, like at a lynching. Take a look at people’s faces, if you would.

If you know Grinning Idiot, how do you relate to him? Are you his friend, neighbor, trusted interlocutor? Have you ever been this person?

Sometimes it seems as if much of the world’s trouble would be impossible without Grinning Idiot standing by and letting it happen. He provides the silent chorus of approval for misery. He’s done this for many centuries. Isn’t it time we got rid of him, one by one? Even if he is you or me?

Grinning Idiot is not brave or smart, and often he knows that. He never leads and never starts a song. Sometimes you can shame him, send him packing, or provoke him into taking a stand. Whatever you do, you need to account for him, because in his idiotic way, through sheer inertia and ineptness, he is extremely powerful. Don’t ignore him, or he’ll stand and smirk when calamity comes for you, not the least bit inclined to help. You don’t want to wait that long.

Do you know of any good ways to deal with Grinning Idiot?

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Facing the great good-bye: How will mass extinctions affect us?

Even if you squint away from some of the worst news and some predictions are exaggerated, extinction is happening. Right now, while you read these words, entirely unknown as well as familiar species of animals and plants are becoming extinct. Over the next few years, extinction events will continue. Some of them will involve well-known animals—tigers, orangutans, lemurs, rhinoceros. Many zoos and some sanctuaries are trying to keep these species around, but they’re already having a hard time maintaining enough genetic diversity to maintain viability. It won’t get any easier—animals don’t breed on command, and captivity is generally not a good inducement to procreation. The poachers and traders won’t quit, however—body parts and substances from the bodies of elephants, chimpanzees, tigers, bears, rhinoceros, leopards, and other animals will continue to be much sought after. Habitats will become ever smaller. The human population may eventually stabilize, but probably not soon enough for most of the animals already at risk. Cloning might maintain the hope of reviving certain species, but if habitats are overly compromised or no longer existent, it’s a frivolous waste of time and resources.

What will happen to us when animals disappear that have been with us since we became sentient? People living now will remember and some of them will grieve. Eventually, the memories and stories will fade along with the anguish associated with extinctions. Tigers, for example, will be known much like dinosaurs—fascinating and worth studying, but not real. The mythological tigers one finds in works of Borges and other writers will have more emotional impact than the faint recollection of the animal that once lived. Except for some areas of science and art, we will be oblivious to the vanished animals. We will never know them any better than we do today.

Gone forever, soon.

Don’t doubt that the extinctions will affect our minds. The presence of powerful, dangerous, smart animals has enriched our lives with love, fear, respect, loathing, danger, and a host of other emotions and qualities that we may never have access to again. Without them around and in us, we will become different. Some of us might notice and most of us won’t be able to tell, but our quality of living, feeling, and thinking will change. In a way, the world will be more homogenous, and the meanings of such notions as “other” and “self” will be unlike what they were so far in our history.

If you don’t like thinking about this, you’re not alone—I don’t think anybody does. Even people who work in sustainability and conservation efforts are having a hard time facing mass extinction. The scale of the coming events is simply overwhelming. And everybody’s quality of existence is at stake. But what can you do?

I think our best hope is with the low-overhead, close-to-the-ground, savvy organizations and initiatives that strive for social, environmental, and economic sustainability in practical ways. The Ugandan Village Project comes to mind, but there are many others similar to it, in all regions of the world. These kinds of efforts closely involve the people who stand to benefit from keeping species alive in a sustainable environment. Without them, nothing worthwhile will happen—instead, conservation will be a distant, useless cousin to colonization. Even if it’s possible to slow down and delay some of the extinctions already underway, that is probably preferable to their rapid process, if only for selfish reasons. We should support and participate in these initiatives as much as we can, and visit the locales where history is unfolding. The deeper we understand the people there, the closer we see the last few representatives of disappearing species, the better we will be able to render assistance.

I’m not looking forward to what’s coming, but I will probably be gone when the worst mass extinctions become part of the daily news.

But what about you? And your kids?

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Filed under extinction, mind, personal, story telling, sustainability, travel

Qualifying evidence customers: When the love isn’t there

Certain things you never want to hear from people. When a sales manager explained to me, “I’m a numbers guy and judge a lot from the dollar results I see,” I knew I was in for harangue about my poor performance. And when a boss asked me, “How can I help you,” I could see that this was the kiss of death in our relationship.

When you are managing and creating customer evidence, you never want to hear a customer ask, “What’s in it for me?” Sure, you can try to answer the question. If your brand is strong, customers might like to be associated with it. They might enjoy telling their story and seeing it published. Although, if that were the case, they probably would have thought of it themselves. If you hear this question, you are likely talking to the wrong person at a bad time.

I have managed a lot of evidence projects and written many case studies myself, as you can see in my portfolio. If customers don’t feel so enthusiastic about your product or service that they will gladly offer to support a case study, a video, or whatever it is you want to produce, they should not be in your evidence program. More often than not, the projects will fail. They never really get off the ground, stall in reviews, or the customers will have so many change requests that the result is watered-down and worthless. Really, you only want to produce evidence with customers who would never even think to ask, “What’s in it for me?”

Your customers don’t feel like this about you? Don’t even think about evidence. Make them happy first.

I know life isn’t really like that. Too many evidence managers are under pressure from their bosses, the marketing group, or the sales organization to produce a certain number of case studies, videos, podcasts, or what-have-you, often within a short timeframe. They get barely qualified evidence leads from the field or the channel partners. They may not have time to have an in-depth conversation with the customers, who don’t always know what to expect. Then it’s time for the case study writer or video producer to start working, and there is the question you don’t want to hear. Consider the project over. Find a graceful way to let it go without making the customer feel bothered and bewildered.

Companies spend many millions of dollars on producing customer evidence that doesn’t pay off because the results are just not all that interesting, credible, or fun to read and watch. Some enterprises make participation in evidence projects part of the sales contract, but that does not necessarily mean the outcome is any better. It’s just more difficult for the customer to turn down a request.

You really want evidence only from those customers who see so much value in your offerings and the relationship with your company that they will love you for asking them to support an evidence project and can’t wait to meet with your case study writers or video producers. It’s much better to have one or two credible, enjoyable evidence pieces than a dozen that lack strong proof points or sound like PR releases. If you’re an evidence manager, your job satisfaction will go way up. The customers will be even happier than before. And your company saves the exorbitant costs of producing poor evidence.

It’s not a dream, is it? We’ll talk more.

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Let your content include obituaries

I always read the obits. Article-length obits in the Guardian and the New York Times are usually very well-written, although the paid obits in the NYT are usually as pretentious and badly put together as anything you will see in a small-town paper. The Guardian’s other lives obits feature wonderful portraits of notable, relatively unknown people. The Seattle Times generally does a decent job and encourages people to get creative with pictures and stories in paid obits (which thereby become more profitable). When I’m away from home, I always buy local newspapers and magazines and, yes, I’ll read the obits every day. If I wouldn’t have paid attention to the obits, I still wouldn’t know about such incredible people as Patrick Leigh Fermor or Horacio Coppola.

A German “notification of death”

In other countries, the obits tell you a lot about how people feel about death and dying, who they love and what they fear. There’s nothing like the tense emotion, expressed in few well-chosen words, of the “Todesanzeige” (notification of death) in German newspapers. In Italian cities, you see obit posters on billboards and walls, often next to advertising, often with heartfelt messages and beautiful photographs of the deceased.

But when it comes to companies? Nothing, really. You find pictures, bios, and lists of the leadership group, key people, or even the entire team. Sometimes, a notice may commemorate a founder or past CEO who is no longer living. For the most part, nobody seems to die at work, or if they do, it’s a tragedy of which you don’t want to remind anybody. That’s too bad.

If I were apply for a job or wanted to choose a product or service, I would definitely read a company’s obits first. In doing so, I would look to get a sense of how the organization treats and values people. After all—let’s get real—people do die while they have jobs, and it will probably happen more and more. By choice or because of necessity, many of us will still be employed when we die, although probably very few of us will have this happen to them while we’re in the actual workplace—although that, too, is not uncommon.

So, why not publish obituaries along with your other content?

Italian billboard obits

They should be part of the “about” section. Recent obits would stay up for a certain amount of time, say 90 days. After that, they would be in an archive, where one could still access them. As employees get older and are not ready to withdraw from the workplace, you might even bring up the subject with them—maybe they would like to write their own. I know I’d take the opportunity.

What should be included in an employee obit? Here are some suggestions:

  • Basics of the employee’s biography and family
  • Role or roles at the company
  • Special accomplishments and awards, including unique contributions to the company
  • If you can state it authentically, how the person felt about working at the company—what the engagement meant
  • The employee’s unique style in leadership, communications, building relationships, serving clients and customers, designing innovation, and so on
  • How the deceased mentored and supported other employees
  • Quotes from colleagues and customers about this person
  • What the employee was known for—creativity, tenacity, sense of humor, efficiency, warmth, and other qualities
  • A photo portrait from early in the life of the employment relationship, and one from later

If you have a writer develop the story of a deceased employee with respect, elegance, and good taste, and publish it, I promise people will appreciate it—not just the employee’s family and colleagues, but also the customers and business partners you deal with. While death is a taboo subject for many of us, we all know it will happen to everybody without exception, it doesn’t help pretending otherwise, and we actually appreciate some assistance in facing reality. And, not to be crass, there is a business advantage to offering great obits on your site. If you honor your people in a beautiful, written appreciation, you will definitely stand out from the many companies that would never consider doing so. It shows that you are more mature, caring, realistic, and thoughtful than they are. Who knows, maybe even your products and services are more deserving of consideration than theirs.

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